Tocara is a premium brand of sterling silver, stainless steel jewelry and 10K gold. Our jewelry is manufactured with the highest quality craftsmanship, constructed with rhodium-finished sterling silver (.925), hypoallergenic surgical-grade stainless steel or 10K gold. Designed in our Montreal, Canada studio, our priority is to create pieces that are timeless, yet on-trend, making Tocara a desirable and accessible luxury brand for everyone to enjoy.

My love of jewelry began on the cobblestone streets of Rue Saint-Aimable, known as Artisan alley in Old Montreal, Quebec, Canada. Located off the famous Jacques Cartier Square, I set up a stand to sell the jewelry I was designing and importing to help put myself through school. And so, my story began. Fast forward to 2008, wanting to share my love and passion for jewelry and helping others succeed, I began Tocara, a direct selling company of fine jewelry. First and foremost, I wanted our collections to be affordable so all could enjoy. With this mind, I created one of the world’s most perfected diamond simulants, aptly coined DiAmi® .

Notably exclusive to Tocara, our DiAmi stone gives the look of a flawless diamond at a fraction of the cost. You would be hard-pressed to distinguish our DiAmi from a real diamond; the stones are precision cut, free of any inclusions, and totally transparent. They project a high brilliance, giving them their beautiful sparkle and shine.

Not only are we passionate about design, quality and function of our jewelry, but with our entrepreneurship opportunity we are passionate about you and your journey to success, however you choose to define it. It is our mission to reach millions by sharing our corporate vision since our inception over thirteen years ago, and that is to – Live your Style. Love your Life. We hope you do.

Randall Markus,

Founder & President